The Bee Kind Project is an innovative community and environmental initiative developed by Variety – the Children’s Charity of Ireland. As part of the charity’s wider commitment to inclusion, wellbeing, and sustainability, the programme combines social connection with environmental action, aiming to create lasting positive change in communities across Ireland.
Recently, we partnered with Louth County Council and Newry, Mourne and Down District Council for a cross-border initiative which saw local community groups from both counties Down and Louth plant 60 Irish native heritage fruit trees in their communities. This initiative was not just about tree planting; it symbolised cross border cooperation and collaboration, and shared responsibility. Schools, disability organisations, sports clubs, and local residents all participated, highlighting the programme’s inclusive nature and its focus on bringing diverse groups together.
At its core, the Bee Kind Project promotes a simple but powerful message built around four key principles: “Bee kind to yourself, bee kind to others, bee kind to your community, and bee kind to nature.” These principles guide all activities within the programme and encourage participants to reflect on kindness in a holistic way—towards both people and the environment.
The environmental impact of the Bee Kind Project is significant. The planting of trees contributes to biodiversity by creating habitats for wildlife and attracting pollinators such as bees. In addition, these orchards are expected to produce tens of thousands of apples annually and generate substantial oxygen output, contributing to a healthier ecosystem. The programme also raises awareness about climate change, biodiversity loss, and the harmful effects of pesticides, helping educate communities about sustainable practices.
Equally important are the social and wellbeing benefits. Participation in outdoor activities like tree planting has been shown to improve mental health and emotional wellbeing. The Bee Kind Project provides opportunities for vulnerable and disadvantaged groups—particularly those who may not be included in environmental initiatives—to actively engage in meaningful community projects. This fosters a sense of belonging, purpose, and pride, while strengthening social bonds between participants.
The programme also has a strong educational element. By involving schools and youth groups, it teaches younger generations about environmental responsibility and community engagement. This aligns with Variety Ireland’s broader mission to support children of all abilities and backgrounds, ensuring they have equal opportunities to participate and contribute to society.
Another key feature of the Bee Kind Programme is its long-term vision. The orchards planted are not temporary projects; they are living, growing spaces that communities can revisit and care for over time. This creates a lasting legacy and encourages ongoing stewardship, as groups take responsibility for maintaining and nurturing these shared environments for future generations.
Both Men’s Sheds in Newry, Co Down and Cooley Peninsula, Co Louth constructed beautiful park benches for each other’s community. These beautiful benches offer a simple place to rest, reflect, and connect with nature or passersby, making public spaces more welcoming and enjoyable. A very special thanks to both men’s sheds for their kind contribution.
Variety Ireland would like to sincerely like to thank Fiona Mhic Conchoille from Louth County Council and Laura Savage from Newry, Mourne and Down District Council for all their hard work and efforts in bringing all community groups together for this special tree planting day. We would also like to acknowledge the kind help and support from Simon from Irish Seed Savers for his magnificent help ion the day in supplying and helping groups plant our native Irish heritage trees.
In conclusion, Variety Ireland’s Bee Kind Project All Island Bee Kind Initiative between communities in Newry, Co Down and Co Louth is a powerful example of how environmental action and community engagement can work hand in hand. By promoting kindness, inclusivity, and sustainability, the programme not only improves local environments but also strengthens communities and enhances individual wellbeing. It reflects a forward-thinking approach to charity work—one that recognises the interconnectedness of people, nature, and society, and seeks to create a more compassionate and sustainable future for all.
