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National Makeup Free Challenge

Text MAKEUPFREE to 50300 to donate €4*

*Charity will receive a minimum of €3.60.
SP LikeCharity Helpline 076 6805 278

About The Challenge

The National Makeup Free Challenge is nationwide initiative designed to help raise self-awareness and promote “Inner beauty” to people across Ireland in aid of Variety – the Children’s Charity of Ireland.


The Makeup Free Challenge is sponsored this year by leading Irish mobile phone and electronics providers viberstore.ie and supported by the Miss Ireland team.
It encourages both men and women to go “makeup free”, whilst also challenging a friend to do the same in helping to raise funds which will go to providing special mobility and educational equipment to children who are sick, disadvantaged or have special needs.

Get Involved!

By going #makeupfree, it gives both men and women of all ages the chance to make an important statement that they can use the power going #makeupfree not only to promote “self-confidence and inner beauty” but to raise money for a good cause at the same time.
One of the many benefits of this challenge is to ignite one’s self-confidence, while showing others it’s OK to look natural.

Text MAKEUPFREE to 50300
to donate €4* or donate online now!

*The Charity will receive a minimum of €3.60. SP LikeCharity Helpline 076 6805 278

Brendan Scully from Miss Ireland who operate the largest national Beauty pageant in Ireland are delighted to be part of this great fundraising initiative. Sean said, Variety Ireland continue to be our charity of choice because we recognise the great work, they do in helping children with disabilities. We are excited to be involved in this campaign as it supports everything, we believe in promoting “inner and external beauty” We pontificate to all our Miss Ireland entrants of the importance of being confident with your natural looks and who you are that really matters. We look forward to all of our Miss Ireland contestants sharing their own selfies and “inner beauty” experiences in mentoring others on the need to be confident with your own natural looks and that beauty comes from within.

Brendan Scully

Miss Ireland

This year’s Miss Galway, Pamela Uba said “since childhood were have been trained of the importance of looking good or presentable. Makeup plays a huge part in how we portray ourselves to the outside world as we get older.

While makeup can make us feel good, we are all guilty of overlooking the fact that real beauty lies beneath the skin. It’s what’s inside us that makes us beautiful.”

Pamela Uba

Miss Galway

Co-founder of viberstore.ie, Brian Egan who are sponsoring this year’s event said “As a father, I see the pressure that most people, especially teenage children are under today to wearing makeup. Then you look at the other end of the spectrum where you have children living with disabilities. Most of these are children are deprived of basic learning or mobility equipment that are “life changers”.

Something as simple as a special trike can not only contribute to their mental and physical well-being but help them to take part in outdoor exercise with their family and help them engage in local community activities. Every child deserves equal opportunities.”

Brian Egan


How To Take Part

This year’s National Makeup Free Challenge in aid of Variety Ireland invites people to post a photo of themselves without makeup to the Variety’s social media Instagram, Facebook or Twitter pages using the hashtag #makeupfree and challenge a friend and then donating just €4* by texting the word MAKEUPFREE to 50300 or alternatively you can donate online now!
100% of funds that Variety Ireland receives goes directly to helping a child in need in Ireland.

*The Charity will receive a minimum of €3.60. SP LikeCharity Helpline 076 6805 278


Challenge – Share – Donate!

Post your selfie to your social media page and challenge your bestie to do the same!

Tag Variety Ireland to be in with chances of winning wonderful prizes sponsored by viberstore.ie for the most creative photos.

And… most importantly, don’t forget to donate by texting MAKEUPFREE
to 50300 to donate €4* or alternativeley, donate online now!


*The Charity will receive a minimum of €3.60. SP LikeCharity Helpline 076 6805 278